Leonard Cohen Ad Reflects Competing Recording Formats & Diffuse Promotion Strategy
When I couldn’t determine the product that was being promoted by the advertisement from New Musical Express (January 30, 1988) shown below, I asked Dominique BOILE, who had contributed the ad. What I learned comprises today’s post.
My confusion arose from the mix of recordings listed on the ad: “First We Take Manhattan,” “Bird On The Wire,” “Sisters Of Mercy,” and “Suzanne.” The only commonality I could see was that all those were tracks on the Best of Leonard Cohen album, but that came out in 1975 so New Musical Express wouldn’t be carrying an ad for that in 1988. And I had no clue about the multiplicity of formats listed.
In his response, Dominique directed me to two reference numbers, one of either side of “CBS” at the bottom of the ad:651352 7 and 65132 6 (note: this second number is a misprint on the original ad; the correct reference number is 651352 6).
Then, he explained that the ad was promoting Leonard Cohen’s “I’m Your Man” album that would be released in February 1988 by pushing CBS 651352 7, aka the 7″ vinyl version of “First We Take Manhattan” taken from the forthcoming LP / Cassette / CD “I’m Your Man.”