Leonard Cohen World Tour ON ICE – New Marketing Strategy For 2009 Florida Shows


Leonard Cohen & His New Friends – The Nice On Ice Revue

According to a source deep within the Leonard Cohen organization, designated only as “Golden Throat,” concern over slow advance sales for the two Floria venues, which open the final US leg of the 2009 World Tour, has led to the entire concert program being recast and transformed into an extravaganza on ice.

The opening number for these shows is said to feature Cohen himself, skating rather than running on stage, where he joins an as yet unidentified partner for a first ever rendition of “Ice Dance Me To The End Of Love.”

In addition to the skating, certain changes are being made in the lyrics to render them congruent with the new theme and appropriate for youngsters in the audience.  Handwritten notes have been discovered that show, for example, the key line from “The Future,”  I’ve seen the future, baby: it is murder altered to I’ve seen the future, baby: it is way cool.

The same informant maintains that a massive television and print campaign will position the concerts as family entertainment in hopes of convincing older  Cohen fans to not only attend the shows themselves but bring the grandkids along.

The focus of the marketing theme, “Fun For The Entire Family,” has also resulted in a guest star being brought in for these concerts and featured in a trailer, apparently planned as part of the TV ad campaign. A rough cut of this video has been secured by Cohencentric  agents.

Leonard Cohen – Take This Waltz On Ice


Note: Originally posted Aug 26, 2009 at 1HeckOfAGuy.com, a predecessor of Cohencentric

6 Replies to “Leonard Cohen World Tour ON ICE – New Marketing Strategy For 2009 Florida Shows”

  1. Marine

    I can’t stop laughing : “I’ve seen the future, baby: it is way cool”. Though I’m not sure that it will have the same impact as the other version!

  2. Brenda Large

    I do not think Mr. Cohen should be skating at his age (75 on Sept. 21) even though he is as spry and limber as a fit fifty-year-old . . . .However, did you know he played our national game HOCKEY in his youth.