Hilux “Good Chat” TV Ad Features Leonard Cohen’s You Got Me Singing

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Joanne Hodgson alerts us to a Hilux commercial featuring Leonard Cohen’s You Got Me Singing. According to “Toyota redefines tough in its newly launched Hilux campaign via Saatchi & Saatchi, NZ” in Campaign Brief (Jan 20, 2017):

Toyota New Zealand has released a new campaign today for the rebuilt Hilux, that centres around a story of Kiwi mateship, created by Saatchi & Saatchi, New Zealand.

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Says Corey Chalmers, ECD, Saatchi & Saatchi: “The new Hilux redefines what toughness means. At the same time, the idea of the staunch Kiwi bloke is going through a bit of a change as well. We wanted to reflect this new world in a tale of a mates helping mates – not just by towing something, but helping them through good times and bad. So while Kiwi blokes are often men of few words, when it’s time to chat things out, a decent hitout in a Hilux can be just the tonic to help them get through the rough stuff.”

The campaign will run across TV, online, press, digital, social and POS. A 90″ version of the TVC will air this Sunday night.

Video: Leonard Cohen On Canadian Films – The Outtakes

cinemaAlmost a year ago, Cohencentric posted Video: Leonard Cohen Promotes Cinema Canada – 1992, a PSA urging viewers to watch Canadian films. Now, Jo Muel alerts us to Syd Kessler – Leonard Cohen Outtakes, which appears to be rehearsals for and different versions of the final advertisement. While viewing any Leonard Cohen outtakes would itself be kinda sorta interesting, the kicker is that the variations of this PSA – Cohen’s articulations of his views on the national cinema – are especially revealing.

Leonard Cohen Songbooks: Popular Problems

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Title: Leonard Cohen – Popular Problems
Language: English
Publisher: Wise Publications
Published on: Nov 17, 2014
Pages: 56 (no photos inside)

Note: Leonard Cohen has published beaucoup songbooks. Dominique BOILE, in fact, counts over 30 in his private collection. Cohencentric is posting images of these along with the basic information about each book and any specifics that make a given songbook unique. All posts in this category may be accessed at Songbooks

Credit Due Department: Information and photos of front & back cover contributed by Dominique BOILE

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Note: Originally posted Dec 15, 2014 at DrHGuy.com, a predecessor of Cohencentric

Video: Dexter Season 6 TV Promo Features Leonard Cohen’s Hallelujah

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True Detective isn’t the only TV series dealing with dark and deadly themes to employ a Leonard Cohen tune.

Official‪ Dexter Season 6 Promo #2
Video from megow4ever

Credit Due Department: Thanks to Laurence of Paris, who alerted me to this and other Leonard Cohen TV ads

Team Canada 2014 Sochi Olympics Promo Features Leonard Cohen’s A Thousand Kisses Deep

oly1This especially well done video employs Leonard Cohen’s recitation of A Thousand Kisses Deep as soundtrack to promote Team Canada in the 2014 Sochi Olympics.

We Are Winter Team Canada Sochi 2014 Commercial
Video uploaded by Canada Bob

Note: Originally posted Jan 8, 2014 at DrHGuy.com, a predecessor of Cohencentric

Leonard Cohen’s “Slow” Tapped For Leffe Beer TV Ad

leffeSlow by Leonard Cohen serves as the soundtrack for a TV ad promoting Leffe, a Belgium beer. The March 14, 2016 entry in the ad agency’s blog, Leffe En Air Herontdekken De Tijd, explains the premise [via Google Translate]:

A new positioning and a new slogan in its new campaign, developed by Air, Leffe invites us to rediscover the time. In a world where everything goes too fast, Leffe take quiet all the time. With a Leffe pull equally on the brake and take you to the fullest of the here and now. The TV spot written by Lieven van Baelen an ode to slow drinking and the hushed time. The result is a contemporary and timeless at the same time realizing that plays with extreme delays, supported by the sublime “Slow” by Leonard Cohen. [bolding mine]

Moldovan Marketing Video Features Leonard Cohen’s “A Thousand Kisses Deep”

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Laurence of Paris alerts us to this video, designed to explain the utility of billboards, featuring Leonard Cohen’s A Thousand Kisses Deep (from Ten New Songs) as its soundtrack. And there’s a bonus – the video (in Romanian) was filmed in Chisinau Moldova, the hometown of Alex Bublitchi, violinist for the recent Leonard Cohen tours.

Panouri Publicitare
Note: A Thousand Kisses Deep begins at about 1:00

Panouri Publicitare(VIDEO) 7 milioane lei – suma ce intră în buget anual datorită panourilor amplasate (doar) pe bd.Dacia. Echivalent a pensiilor pentru 588 pensionari!

Posted by AAPM on Sunday, March 6, 2016