The Thing Is Said; The Thing Is Done
On April 26, 2013, 1HeckOfAGuy/Cohencentric published Monetizing Leonard Cohen’s Resumption Of Smoking At 80 Soliloquy, a proposal that Leonard Cohen’s stage routine about making his resumption of smoking at age 80 part of his show represented a product placement opportunity with the potential for a huge payout.
At the Winnipeg concert later that same day, Leonard Cohen added a detail to his I’ll start smoking again when I’m 80 monologue when, for the first time, he named the brand of the cigarette he’ll smoke: du Maurier.
Ah, it’s gratifying to have the value of one’s idea immediately recognized and executed with such alacrity.
Originally posted Apr 29, 2013 at 1HeckOfAGuy.com, a predecessor of Cohencentric